Twitch has been the leading livestreaming platform for nearly a decade. While its command of community is tough to beat, continuing to hold such a leading position requires a lot of balance between fan and creator engagement, brand partnership and especially safety. Twitch's chief marketing officer Rachel Delphin is immersed in all three and discusses how to maintain that balance in the face of new competition, among other topics like the specter of AI in just about every media space.
See omnystudio.com/listener for privacy information.
Strictly Business