Mastering Memberships: Strategies for Growth with Madison Tinder [Ep 61]

In this episode of the Beyond the Systems podcast, Madison Tinder talks about her journey in transitioning to a membership model as her main business offer. She shares her experiences, challenges, and strategies for successfully growing her membership community, emphasizing the importance of structure, engagement, and the role of social media platforms like TikTok in driving growth. The conversation highlights common mistakes made in membership models and offers actionable insights for those looking to create or improve their own memberships. In this conversation, Madison shares her insights on managing and marketing memberships effectively. She emphasizes the importance of setting boundaries, taking time for launches, and focusing on problem-solving rather than just community. She discusses her commitment structure for memberships, the expansion of her offerings, and the systems she uses to manage her business. The discussion provides valuable takeaways for anyone looking to start or improve their membership-based business.

Takeaways

• Madison pivoted to a membership model after years of high-ticket offers.
• She focused on making her membership the signature offer of her business.
• The transition allowed her to grow a community and scale her membership.
• TikTok became a crucial platform for marketing and growing her audience.
• Engagement in memberships comes from structured pathways and not just community interaction.
• Many memberships fail because they lack a clear curriculum or pathway for members.
• The importance of fun and engaging activities in memberships.
• Personalized check-ins help keep members engaged and remind them of their commitment.
• It's essential to set boundaries in membership support to avoid burnout.
• Offering extra value in memberships can foster a stronger community.  Great boundaries are essential for managing membership engagement.
• Taking time for membership launches is crucial for success.
• Understanding what you offer inside the membership is key.
• Community should be seen as a byproduct of the membership experience.
• Memberships must solve ongoing problems for members.
• A minimum commitment period helps ensure member engagement.
• Trial memberships often lead to cancellations without commitment.
• Selling community alone is no longer effective in marketing.
• Expanding offerings can enhance business growth.
• Simple systems can streamline membership management.

More about Madison Tinder:

Madison is a business mentor & marketing educator who focuses on helping multi-passionate entrepreneurs build personal brands that help them grow their businesses. She ran an e-commerce business for 5 years and has hosted 7 retreats around the US. She is the host of Out Of This Niche Podcast and Multi-Passionate School Of Business community.

Connect with Madison Tinder:

• Website: http://www.madisontinderllc.com
• Instagram: @madison.tinder
• TikTok: @multipassionatemadison

Connect with Sam:

• Website: https://www.systemswithsam.com/services 
• Instagram:  https://www.instagram.com/systemswithsam/ ​​

LinkedIn: https://www.linkedin.com/in/samwhiz/