Rapper Russ on Building His Brand Independently + Navigating Controversy | IDEA GENERATION Ep. 1

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Rapper, singer and producer Russ walks us through the creative impulses and strategic decisions that propelled him to multi-platinum success. Since the age of 14 years-old Russ has been cultivating his musical gifts and pushing himself, against all odds, to realize his ambitions for greatness. Along the way he's made no shortage of hits... or waves. This episode offers a case study in how to build your brand independently, and how to navigate the  inevitable pendulum swings that come with that success.

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CREDITS

Noah Callahan-Bever, Creator & Host, Idea Generation

Starring: Russ

Executive Producer: Helena Ox

Producer: Insanul Ahmed & Adam Fleischer 

Lead Editor: Sarathi Garimella

Asst. Editor: Sam Anderson