Curious Leadership with Dominic Monkhouse E348 | “We’re going to replace our own business with AI”: Aytekin Tank on Scaling to 700 Employees & 35M+ Users
Aytekin Tank - founder & CEO of Jotform, host of the AI Agents Podcast, and bestselling author of Automate Your Busywork - shares how he grew Jotform from a developer’s pain point into a 700‑person automation company serving 35M+ users. He explains why Jotform chose to replace itself with AI before someone else did, how users steered them from “AI that fills forms” to AI customer‑service agents, and why AI is the fourth tech revolution after PC, internet, and mobile. His north star: build tools that make people’s lives easier and give them time back.
What You’ll Learn -
- Why “disrupt yourself with AI” is a defensible strategy for leaders
- Jotform’s evolution: Forms → Sign (e‑sign), Apps (no‑code mobile apps), Tables, workflows
- Real support gains from AI agents (resolution rate jumps, faster response times, redeploying humans to higher‑value work)
- Practical channels working today: Gmail drafts, Instagram DMs, web chat, presentation agents
- Leadership lessons: fix the bottleneck, ship MVPs, learn from customers, scale with curiosity
Book Recommendations -
Creative Selection - Ken Kocienda
About Aytekin Tank -
Founder & CEO of Jotform (2006 → 35M+ users). Host of the AI Agents Podcast. Bestselling author and regular contributor to Medium, Fast Company, and Entrepreneur. Began as a software developer in New York automating repetitive web forms - sparked the idea for Jotform. Expanded the platform with Jotform Sign, Jotform Apps, and Jotform AI Agents that help users complete forms, answer questions, and get instant, on‑brand support.
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