Founder-Led GTM in Cyber: How Taha Sajid Built Trust Without Selling

Episode Summary:

Let’s talk about telecom infrastructure: complex, overlooked, and still running on outdated tools most vendors were never built to secure. This episode, we’re joined by Taha Sajid, telecom security architect and founder of Xecurity Pulse, who’s on a mission to fix the gaps in enterprise tools.

From growing up in Pakistan to leading security efforts at Huawei and Comcast, Taha’s story is all about solving real-world problems, sharing what he’s learned, and pushing back against the copy-paste approach to infrastructure security. He breaks down how an education-first go-to-market (GTM) strategy helped him land his first customers and why understanding the telecom stack is critical to protecting what matters most.

We also get into:

• The human factors that still break security programs

• Bootcamps that turn into a pipeline

• Solving problems vs. pushing tools

• Plus, the school Taha dreams of building for kids who deserve better than the status quo education.

👉 If you’re selling technical solutions, building trust from scratch, or just tired of surface-level cyber talk, this one’s for you.

About Taha:

Taha Sajid is the founder of Xecurity Pulse, a cybersecurity company focused on solving the unique challenges in telecom security. With a rich background that includes roles at Huawei, Ufone, and Comcast, Taha has been at the forefront of implementing Zero Trust architectures across global networks.

He pioneered the first 5G Security Bootcamp, authored "The Ultimate Blockchain Security Handbook," and leads a YouTube channel that delves into the convergence of AI, security, and telecom. His contributions to standards bodies like NIST, 3GPP, and the Linux Foundation underscore his commitment to advancing global cybersecurity practices.

Beyond his technical endeavors, Taha is passionate about mentorship. He has guided numerous professionals through the EB1A visa process, drawing from his own successful experience. Through his X-LAB initiative, he continues to innovate, bridging the gap between critical infrastructure and modern security solutions.

Follow Taha on LinkedIn.

🔗 Links & Resources:

🌐 Xecurity Pulse – Taha’s company focused on telecom security

📘 The Ultimate Blockchain Security Handbook – Book authored by Taha

Buy on Amazon

🧪 5G Security Bootcamp – Technical bootcamp designed and run by Taha

Explore the bootcamp

📺 Taha’s YouTube Channel – Deep dives on AI, security, and telecom

@XecurityPulse by Taha Sajid

🧠 X-LAB by Xecurity Pulse – Community + mentorship + tooling

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📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com 

Follow the Hosts:

• Gianna Whitver on LinkedIn

• Maria on LinkedIn

Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, main LinkedIn page, Instagram page, or podcast LinkedIn page. 

See you in the next episode!