John Ruhlin might be the best gift giver in the world. As founder of gifting and logistics company, The Ruhlin Group, and author of Giftology, John knows a thing or two about why gifting matters and how, when it’s done right, it’s one of the most effective ways to get more referrals, get a meeting with almost any decision-maker, increase client and employee retention, and win the hearts and minds of influencers and partners.

In this episode of the podcast, Robert Glazer talks with John about all these benefits of gifting as well as common gifting gaffes.

How John got to be one of the top sellers of Cutco knives
Why John sent a partner prospect 18 gifts over 18 months
Common misunderstandings and mishaps around gifting
How to spend a $1 and get $100 of impact
One of the best gifts John’s ever been given

To hear more episodes of Elevate with Robert Glazer, visit robertglazer.com/podcast/

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John Ruhlin on the Art of Gifting in Business