Stef Hamerlinck - The Future Of Branding

We talk about:

• How will AI influence jobs, and how can you make sure you’re needed in this changing industry.


• How the generators will improve over time, and how that relates to you as a brand designer.


• The argument of creativity against logo design.


• What kind of tone or vibe do you want to convey with a logo?


• Craftsmanship as it relates to brand design.


• We are losing our jobs more to globalization than AI.

Important Quotes:

• “We tend to overreact when it comes to generators.”


• “It will force us designers to think on a higher level.”


• “It can be bad and still work.”


• “We can’t invest in creativity alone.”


• “Once you get that confidence you can go even further.”

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