Empowered Patient Podcast Bringing Transparency to the Healthcare Supplier Ecosystem with JT Garwood bttn
JT Garwood, the CEO and Co-Founder of bttn, identified there was not a spot on the internet where healthcare providers could go and compare the price of their most frequently purchased products. The bttn mission is to build a system that allows for transparency through an online marketplace and digital platform. With excellent customer service, the platform allows each practitioner to save time and money when procuring key supplies, getting the quality they expect. When customers or suppliers work with bttn, the company digitizes multiple parts of the supply chain.
JT elaborates, "On the healthcare distribution side, I see it as bifurcated between national distributors and local distributors. There has been great organization to this entire process for many years. Healthcare distribution has been going on pretty flawlessly for the last 80-plus years in the United States. Group Purchasing Organizations have dominated it for a very long time, and healthcare providers are getting the supplies that they need. It really comes back to this impact of lack of digital transformation. And since technology hasn't been at the forefront, the industry has suffered because of it. So, overall, lots of organization, but not a ton of focus on the technology side."
"We talk a lot about these two key pillars of transparency and technology. I'll start with technology because you mentioned the fax machine. It really is still common practice in medical supply to fax in an order sheet or to need to call your sales rep to place any sort of order or track where your latest shipment is. That doesn't mean that tech isn't present; it just hasn't been the focus."
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