Pivot Pivot Schooled #4: The Big Four, with Google CEO Sundar Pichai and Columbia University's Tim Wu
Sep 13, 2020
Sundar Pichai, CEO of Google and Alphabet, discusses the company's societal impact, its ongoing disputes with Epic Games, and his vision for America's tech future. Tim Wu, a Columbia University professor, examines antitrust issues and critiques China’s lead in tech policies while explaining Facebook's legal challenges. Casey Newton from The Verge dives into TikTok's acquisition debates and the spread of misinformation on social media, all wrapped up with humor about the tech giants' growing influence during the pandemic.
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Big Four Dominance
- The Big Four (Google, Facebook, Apple, Amazon) have grown more powerful, especially during the COVID-19 pandemic.
- Their influence on various aspects of society raises concerns about their dominance.
Big Four and Human Instincts
- Scott Galloway argues that each Big Four company taps into a basic human instinct: Google=God (knowledge), Facebook=Love (connection), Amazon=Consumption (survival), Apple=Sex (status).
- These companies dominate by fulfilling these needs, creating unprecedented power.
Future of Work Post-COVID
- Sundar Pichai highlights the increased reliance on technology during the pandemic, noting its impact on work and the blurring lines between professional and personal life.
- He anticipates a hybrid future of work, combining remote flexibility with focused in-person collaboration for innovation.
