TechCrunch Startup News Why SpaceX made a $17B bet on the direct-to-cell market, also Ramp says it has hit $1B in annualized revenue
Sep 10, 2025
SpaceX makes waves with a $17 billion investment to conquer the direct-to-cell market, signaling serious competition in the satellite industry. Meanwhile, Ramp reports astonishing growth, hitting $1 billion in annualized revenue and securing $1.9 billion in funding, showcasing its potential in AI-driven financial management. The implications of these moves could reshape the tech landscape and the way we connect.
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SpaceX Bought Spectrum To Control Direct-To-Cell
- SpaceX spent $17 billion to own spectrum needed for satellite-to-phone services and reduce dependence on terrestrial partners.
- Owning licenses lets SpaceX directly pursue Starlink Direct-to-Cell without relying on carrier partnerships.
Spectrum Is A Finite Strategic Resource
- Usable phone-and-satellite-friendly spectrum is finite and highly contested, driving high strategic value for licenses.
- The FCC's Supplemental Coverage from Space rules created the legal pathway for satellites to extend carrier networks.
SCS Shifted The Playing Field
- The FCC's SCS framework allows satellites to act as secondary coverage using carrier spectrum in partnership with terrestrial operators.
- With the EchoStar purchase, SpaceX becomes the license holder instead of depending on other firms.