In episode 696, Rob Walling and Ruben Gamez cover a variety of topics. They discuss how product market fit is achieved across customer segments and use cases, not simply broadly. Ruben shares how he approaches effective decision making and sales as an introvert. They wrap up by sharing how they evaluate candidates when hiring to build their teams.

Topics we cover:

4:47 – Product market fit, increasing average revenue per customer
7:58 – When did you know you had product market fit?
11:03 – Product market fit is a continuum, and use case specific
14:27 – Making hard decisions around product market fit
19:01 – Getting better at prioritizing and making hard decisions
27:38 – Doing sales as an introvert
33:09 – Building a functional team that gets stuff done
40:10 – Evaluating potential hires

Links from the Show:

MicroConf Sponsorships
Microconf Connect
Ruben Gamez (@earthlingworks) | X
SignWell
Episode 695 | Ideal Customers, Moving from B2C to B2B, and More Listener Questions (with Asia Orangio)
The SaaS Playbook
Dynamite Jobs
Who: The A Method for Hiring by Geoff Smart, Randy Street
Crucial Conversations by Joseph Grenny, Kerry Patterson, et al.

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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