The Creator COO Ben Burns: Helping a Billion Creators Do What They Love with The Futur
In our final episode of the Creator COO podcast, this week, Matt sits down with Ben Burns, COO of The Future, an educational platform dedicated to empowering creative professionals worldwide.
Ben shares insights into The Future's transformative journey from content creation to a comprehensive educational entity, the introduction of innovative tools like 'DoBot' for AI-powered coaching, and the evolution of their team to support the company's growth.
In this episode, we explore the intersection of creativity, education, and technology with Ben Burns. The Futur, at its core, strives to help individuals make a living doing what they love, aiming to reach a billion people. Ben details the strategic shift from a personality-driven brand to a broader educational platform, the challenges of marketing, and the importance of adapting and evolving in the ever-changing creator economy.
Dive into the details of building a successful platform that balances educational content, community engagement, and innovative technology to create a sustainable business model that not only generates revenue but also significantly impacts its users' lives.
Jump into the Conversation:
13:32 - The mission and vision behind The Futur
15:21 - The evolution of The Futur from content to commerce
18:36 - Building the team to support The Futur's growth
22:06 - Shift towards genuine content creation
25:58 - Changes in The Futur's team over the years
29:07 - Integrating AI into coaching with 'DoBot'
33:57 - Ben's role in realizing Chris Do’s vision
36:45 - Transitioning to a publishing model and expanding the brand beyond Chris Do
49:30 - Launching the Accelerator Membership for deeper engagement
Continue the conversation with these resources:
Check out The Futur