One of UEFN's biggest strengths is that it is a melting pot of intellectual property. Jeremy Pedron, Lead Game Designer at JOGO Studios, calls it “a vast childhood playroom”, a place where you can combine playing with Batman while also playing with Legos. As creative costs go down to zero, the modern gaming market is undergoing a transformation in how IP is created. In summary, IP has never been more adaptable.

Host, Alexandra Takei, Director at Ruckus Games, sits down with Kevin Mariano, CEO of Future Trash, and Jeremy to discuss how building IP for gaming today differs from the past. They explore two distinct strategies, one focused on establishing unique art style and character design, and the other centered around character development and lore — and how both studios utilize UEFN to their advantage. The conversation also addresses the implications of transferring IP off the platform and what limitations a UGC-native brand and IP might face. For further insights into JOGO and the Fortnite Creative Economics system, be sure to listen to our other episode here.

We’d also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.

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Sound design by Gavin Mc Cabe.

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