169: Critical Testing Stages in New Product Development

Marketing Brief is the scope of the product.

Most products aren’t going to speak to everybody on the market, so figure out exactly what your solution is and to what specific types of people.

What types of testing are required for your product.

Compliance tests. These are tests the ensure your product meets the regulatory requirements.

Compliance testing is generally a base line

Reliability of those tests

You never get a second chance to make a first impression

Reliability is what the client will expect, which will be compared to best in class, which is a lot higher quality than compliant or regulatory testing.

Global sales is easier than ever to achieve, so if you put yourself to a high global calibre, you can sell worldwide.

The global marketplace is more accessible now than it has ever been.

Pilot production, which is customer testing

Get the product to be as reliable as can be, then do a pilot production run to test the customers.

This is a critical phase of ensuring that a few potential customers are tested.

Get paying customers to pay for the product if you can, even just a few, so that you can learn as much as possible.

This is the key separator between the companies that go big and the companies that constantly struggle is those that put the effort up front to test and validate their products as opposed to going to big production runs out of the gate.

The more testing you do earlier, the exponentially less expenses and headaches you have down the road.