143. How to Give Your Marketing Clients What They Want

What does your client want?

It’s the question at the crux of what marketing and advertising is all about.

In past episodes, we’ve answered that question from the perspective of marketing agencies and their advisors, but in this episode, we’re going to hear the perspective of an actual client.

RJon Robins, CEO & Founder at How to Manage a Small Law Firm, joins me to share insights into the client-marketing agency relationship and what he thinks agencies should do to gain more business and retain more clients.

We discuss:

- How the initial client-marketer discussion can go wrong

- Why marketing agencies need to have a fully developed business plan

- Why leading with fear will torpedo your agency

- How to communicate with clients

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website. 

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