Strategies For The Mid-Year Sales Lull

In this episode of Creative Outcomes, we tackle a challenge many businesses face: the dreaded mid-year sales lull.

If your pipeline is looking empty and your revenue targets seem increasingly out of reach, this episode is for you.

Our host, Craig Baldwin, Partner at Upsourced, shares practical, actionable strategies to jumpstart your sales pipeline, including:

- Proven tactics to motivate your sales team when they need it most

- How to approach price increase conversations effectively - What to do when deals keep getting pushed or budgets get pulled

- Where to find quick wins when your back is against the wall

- How to distinguish between market problems vs. internal issues

Remember: outcome lags effort by about three months. What you do today will impact your results in August, so don't wait until you're desperate to take action! Subscribe to our channel for more insights.

Timestamps:

00:00 - Introduction and episode overview

01:31 - Controlling what you can in sales

03:20 - Strategies to motivate your sales team

05:00 - The three-month lag principle

06:35 - Three sources for quick revenue wins

11:00 - Why marketing campaigns aren't the quick answer

15:53 - Navigating price increase conversations

17:26 - What to do when deals stall or budgets get pulled

19:39 - Moving beyond "hope and pray" strategies

23:13 - Finding your path forward 24:42 - Closing thoughts and contact information