Challenges and Solutions for India's MICE Tourism

To achieve its goals in MICE tourism, India faces two major challenges. First, infrastructure needs improvement, including the creation of more hotels that meet international standards and the development of convention centers and meeting halls that can accommodate large crowds. The government has extended infrastructure status to large-scale projects like exhibition centers and convention halls to address this. Second, regulatory processes need to be streamlined. The government plans to incentivize events by offering single-window clearances and reimbursing bid costs for major global events. Marketing India's hospitality along with these strategies could lead to success in the MICE tourism industry.