Pipeline Visionaries Your Website is an Always-On Billboard with 3-time CMO Keith Messick, SVP of Marketing at LaunchDarkly
“[Our website does] both education and conversion and is the way we think about it, but it actually plays all of the classic roles. It plays as our billboard. It's our always-on asset. We have complete control over it, so we want it to be great.” - Keith Messick
-----------
Episode Timestamps:
*(3:03) - Keith’s first job in demand gen
*(4:25) - LaunchDarkly explained
*(6:14) - The Trust Tree
*(7:36) - Keith’s main marketing strategy
*(9:45) - How Keith thinks about spreading marketing resources
*(13:00) - Justifying ROI for building community
*(15:40) - Rebrands and avoiding the nightmare
*(21:46) - The Playbook and Keith’s uncuttable budget items
*(32:42) - How Keith thinks about his website
*(36:16) - Customer marketing strategy and perspectives
*(39:00) - A tactic that is fading away to be aware of
*(42:25) - The Dust-up
*(44:16) - Quick Hits
Sponsor
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links