

Media Industries and AI: An Introduction - Orçun Can and Paul McDonald (King’s College London)
May 23, 2025
This podcast dives into the fascinating relationship between artificial intelligence and the media industries. Key topics include the intricacies of copyright and authorship in the age of AI. The discussion highlights AI’s transformative impact on creativity in film, gaming, and music, as well as the challenges of creative precarity. It also tackles the political economy of AI in music, focusing on licensing issues and industry dynamics. Finally, the economic implications of AI in media raise crucial questions about misinformation and consumer privacy.
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Episode notes
Series Offered Wide AI Perspectives
- Paul McDonald and Orçun Can joke they had 'AI do a series' but clarify they recorded human-led AI episodes.
- They position the season as introductory discussions on AI's intersection with media industries.
Authorship Requires A Human
- Tanya Applin explains that copyright law only recognizes humans as authors.
- You cannot claim joint authorship with an AI under current US and many other laws.
Netflix Uses Data To Shape Content
- Nina Rasmussen recounts producers asking Netflix for data to craft better intro sequences for shows.
- Orçun Can describes meetings with a Netflix specialist in LA to obtain those insights.