Luke Harmon of Serendipity on When Bootstrapping Backfires, Identifying Blue Ocean, and how to Increase your Company's Valuation

Bootstrapping a company requires careful financial management and a focus on revenue generation.

Founders should be actively involved in the sales process and develop sales skills.

Building strong relationships with clients and nurturing prospects is crucial for long-term success.

Balancing product development and customer needs is a challenge that requires constant iteration and adaptation. HubSpot's focus and alignment have been instrumental in their success.

The traditional funnel approach is being replaced by the flipped funnel approach in B2B SaaS.

Targeted content creation and brand personality are key in the flipped funnel approach.

Partnerships can be a game-changer for businesses, but careful consideration is needed.