Making It with Jon Davids
171 - The REAL Story Behind the World’s Best-Selling Bagel | Adam Goldberg, Founder of Popup Bagels
Feb 21, 2025
Adam Goldberg, the founder of PopUp Bagels, shares his incredible journey from diverse careers to creating a bagel empire during the COVID pandemic. He discusses the importance of innovative marketing and community engagement in building his brand. Goldberg recounts hilarious moments, like delivering bagels at star-studded events and collaborating with local kitchens. He emphasizes the blend of passion and strategy required for growth while navigating challenges of funding and quality control, ultimately crafting a unique customer experience that resonates with nostalgia and joy.
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Quick takeaways
- Adam Goldberg's journey from diverse careers to founding PopUp Bagels underscores the significance of identifying and seizing unexpected opportunities that align with market demands.
- The success of PopUp Bagels is largely attributed to innovative customer engagement strategies and community-building efforts, notably utilizing social media for brand growth and loyalty.
Deep dives
The Unconventional Path to a Bagel Empire
Adam Goldberg's unconventional journey from flood mitigation to founding a rapidly growing bagel shop highlights the importance of seizing unexpected opportunities. Initially starting on Wall Street and transitioning through different industries, he emphasizes the value of creating products that resonate with people rather than merely selling them. His approach is rooted in the belief that people are drawn to high-quality, well-presented food, which led him to realize the demand for fresh, artisanal bagels during the pandemic. This understanding shaped his journey, guiding him through multiple adventures toward a vision of bagel excellence.
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