#21: Why HubSpot, Slack & Asana Focus on ToF Content

Ryan discusses the importance of top of the funnel content for SaaS businesses. He explains what top of the funnel content is, why it is crucial for brand awareness and trust-building, and how to create effective content that engages potential customers. Ryan also shares common challenges, characteristics of successful content, and examples from leading SaaS brands.

Takeaways

• Top of funnel content should focus on awareness, not conversion.
• Engaging, educational content attracts more potential customers.
• Successful SaaS brands excel in creating top of funnel content.
• SEO benefits significantly from top of funnel content.
• Use storytelling to make your content relatable and engaging.
• Promote your content across multiple channels for maximum reach.
• Invest in ad budget for top of funnel content to drive traffic.
• Measure success through engagement metrics, not just conversions.

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