The Ben Shapiro Show FLASHBACK: The Power of Media w/ Steven Barlett
Oct 14, 2025
In a lively discussion, Ben Shapiro, a conservative commentator and co-founder of The Daily Wire, teams up with Steven Bartlett, founder of Diary of a CEO. They delve into the rise of independent media and its impact on authenticity. Ben shares insights on creative ad integrations, while Steven emphasizes the importance of long-form content and parasocial relationships. They also candidly discuss the trade-offs of maintaining independence in the industry, the unique value podcasting offers creators, and how brands can effectively collaborate with independent hosts.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Intro
00:00 • 2min
How The Daily Wire Integrates Ads Creatively
01:44 • 2min
Why We Chose to Stay Independent
03:50 • 1min
The Costs of Independence for Founders
05:00 • 4min
Podcasting as a Home Base for Creators
08:56 • 7min
Ad break
15:56 • 1min
Why Independence Resonates with Audiences and Brands
16:59 • 4min
How Brands Should Work With Creators
20:30 • 5min
Outro
25:56 • 20sec