Episode Topic: In this episode of NutraPreneur, we delve into the fascinating world of botanical testing practices with Elan Sudberg, the CEO of Alkemist Labs. Join us as we explore the experiences that led Sudberg to pioneer this field, the significance of full method transparency, and the personalized technical support that sets Alkemist Labs apart. Discover how the lab plays a crucial role in assisting companies to maintain quality and cGMP compliance in the realm of botanicals.

Lessons You’ll Learn: Elan Sudberg shares valuable insights into the importance of botanical testing and maintaining quality assurance in the nutraceutical industry. Elan Sudberg emphasizes the critical importance of transparency, the significance of challenging scientific methodologies, and the role of next-generation transparency in building consumer confidence. As a seasoned expert in the field, Sudberg provides practical advice for companies navigating the evolving landscape of botanical science.

About Our Guest: Elan Sudberg, the CEO of Alchemist Labs, brings a unique perspective to the nutraceutical industry. Born into a family involved in herbal supplements, Sudberg’s journey led him to pioneer botanical identity testing inadvertently. With a chemistry degree and a focus on transparency, he has been actively contributing to industry associations and advocating for advancements in botanical testing. Topics Covered: The conversation delves into Alchemist Labs’ journey, from accidental entry into the botanical testing side of the industry to becoming a pioneer in botanical testing practices. Sudberg discusses the importance of full method transparency, personalized technical support, and initiatives like Alchemist Assured certification. The episode also touches on the future of botanical science and quality, including Alchemist Labs’ plans to expand its testing scope into new areas, such as psychedelic plants and fungi.

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