Insights From Interventions Within the Global Majority With Diya Deb

This episode features a conversation with Diya Deb, executive director of Mindworks. It was recorded in April 2025.

Growing up as an activist in India, Diya has in-depth experience of working in harsh political and social realities. 

With a variety of leadership roles under her belt from Amnesty and Greenpeace India, and a background in campaigning and program management too, she holds a deep belief in the need to decolonise knowledge and drive systemic change in Global Majority countries. 

At the helm of Mindworks, Diya works to apply cognitive and social science insights to support organisations and changemakers, particularly in Asia, Africa and Latin America, to campaign innovatively to address climate and other systemic issues.

Amongst other things, Diya and I discussed the ways that mindsets in places like India and Indonesia demand new strategies and emphasis from climate communicators, the fresh ways that denial emerges in such contexts, and the desperate need for more listening in developing interventions and engagement that resonates.

Additional links:

Visit the Mindworks website

Dig in to the Anger & Agency Monitor

Check out the Time to Talk insights and toolkit