Evolving Consumption Trends in Chinese Counties

Counties in China, long viewed as intermediaries between cities and villages, are experiencing significant economic development. With over 2000 administrative regions, counties are now attracting substantial investments, like the one in Jiangsu's Quanshan County where Starbucks invested $200 million, showcasing immense economic potential. This development is shifting consumption trends, with counties embracing luxurious goods and services, from high-end stores to upscale cafes, previously associated with major cities.