Today’s guest is a world-class expert who makes sure that all my events are profitable. Linda Kane of Blue Diamond Event Management has been my event manager for several years. She has been doing live events and has been working with coaches and entrepreneurs for 12 years.
In today’s episode, Linda and I talk about the factors that create a successful and profitable event. She shares pricing tips and guidelines as well as strategies on how you can lessen the overall expense of your event while increasing it's revenue.
“Know your back end – what do you want to make in the event, how are you going to get there and reverse engineer it.” – Linda Kane
In This Episode of Real Money Talks:
- How to get a profitable venue
- Buying versus renting audio visual equipment
- How to effectively save on event materials
- The category where the biggest expenses go
- How good marketing affects your profitability
- How much to charge the client
- Where to start with sponsorships and how to take care of sponsors
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