Marla Beck was always a beauty buff, keeping an eye on the latest skincare products to hit her local markets in the Bay Area growing up. It wasn’t until she had a business degree, however, that she merged her passion for the beauty world and her fascination with ecommerce in the late 90’s to develop one of the first ever beauty product websites. Unfortunately she was a little too ahead of her time, and in what now seems practically unthinkable, she pivoted to brick-and-mortar in order to avoid bankruptcy.

bluemercuryis now the largest and fastest growing retailer/spa in the U.S. Marla’s love of beauty products is surpassed only by her love of people, and it’s her passion for listening to her customers and deeply investing in her staff that has kept bluemercury going through a recession, a dotcom burst and now a pandemic. The fact that her company continues to thrive shows just how valuable creativity and a can-do attitude can be.

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Big Ideas

The invaluable lessons an owner can learn by participating in all facets of the business, and doing whatever it takes to be successful.
Why it’s so important to value all employees from Day 1, and invest in their long term success.

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Different Paths and Possibilities: Marla Beck of bluemercury