54. Treasure hunting with ABM | Socure

In this episode of Let's talk ABM, Declan chats to Heather Adams, Senior Director of Demand and Account-based Marketing at Socure, the leading provider of digital identity verification and fraud solutions. Heather is a seasoned B2B Marketer with almost 30 years’ experience developing marketing strategies to help enterprise B2B technology sales teams succeed.

Here's what they cover:

- How to succeed at One-to-few ABM

- What to know about ABM and technology

- How to build alignment with Sales

- Advice on how to succeed at Account-based Marketing