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In this episode of Let's talk ABM, Declan chats to Heather Adams, Senior Director of Demand and Account-based Marketing at Socure, the leading provider of digital identity verification and fraud solutions. Heather is a seasoned B2B Marketer with almost 30 years’ experience developing marketing strategies to help enterprise B2B technology sales teams succeed.
Here's what they cover:
- How to succeed at One-to-few ABM
- What to know about ABM and technology
- How to build alignment with Sales
- Advice on how to succeed at Account-based Marketing
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