

Creating Positive Change Through the Joy of Travel - James Thornton, CEO of Intrepid Travel
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In episode 219 of the Disruptors for GOOD podcast, I had the pleasure of speaking with James Thornton, CEO of Intrepid Travel, on the company's mission to create positive change through the joy of travel.
For many conscious travelers, the journey now extends beyond personal enjoyment to include responsible and sustainable choices that benefit both local communities and the environment.
This is where Intrepid Travel, the world’s largest adventure travel company and a certified B Corp, comes into the spotlight.
With over 35 years of experience, Intrepid Travel has pioneered small group adventures that focus on sustainable, immersive experiences.
Episode Takeaways
* Intrepid Travel's mission is to create positive change through the joy of travel.
* Sustainable travel focuses on benefiting local communities and minimizing environmental impact.
* Intrepid's growth strategies include geographic expansion, product diversification, and direct-to-consumer marketing.
* Challenges in the travel industry include geopolitical conflicts, natural disasters, and climate change.
* A career in travel offers diverse opportunities, and research is important when choosing a company to work for.
* Intrepid's future goals include connecting more people and communities and expanding into new sectors.
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