Impact Startup Spotlight - How Oddbird Is Redefining Wine and Changing Our Relationship with Alcohol

Oddbird is transforming the wine industry, proving that world-class wines can be just as sophisticated and celebratory without alcohol.

Founded in Sweden in 2013 by a former social worker who witnessed the impact of alcoholism on families firsthand, Oddbird was born from a desire to challenge the role of alcohol in modern culture.

Today, the brand stands as a pioneer in the dealcoholized wine movement, serving at several Michelin-starred restaurants, including Eleven Madison Park, and even partnering with Porsche in Sweden, where each new car is delivered with a bottle of Oddbird’s sparkling wine.

Joining his mother’s mission, Mehmet Gürbüzer now leads the company as CEO, turning her vision into a global brand.

Under his leadership, Oddbird has rapidly expanded across international markets, achieving 200% growth in the U.S. since launching late last year, selling over 7 million bottles annually, and generating nearly $30 million in revenue.

At the heart of Oddbird’s philosophy is the idea of being liberated from alcohol. The team partners with renowned vineyards across Italy, France, and Spain, hand-selecting high-quality varietals for natural fermentation.

Moa Gürbüzer Founder, Mehmet Gürbüzer CEO

Each wine is aged for 12–36 months before undergoing a patented vacuum-distillation process that gently removes the alcohol while preserving complexity, structure, and flavor.

Every bottle represents a meticulous four-to-five-year journey, a labor of love that celebrates craftsmanship, culture, and conscious living.

In this Founder Spotlight, we speak with Mehmet Gürbüzer, CEO of Oddbird, to explore how the brand started, the mission driving its growth, and how it’s quietly reshaping how we think about wine and wellbeing.

Full interview

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