What Had Happened Was

Run The Jewels

5 snips
May 26, 2021
El-P and Mike, producers of Killer Mike's breakthrough album R.A.P. Music, discuss their reinvention as the duo Run the Jewels. They talk about their collaboration and the creation of their project, the importance of mental health and the impact of one of their songs. They also explore the production process, financial investment, and maintaining momentum. Additionally, they delve into the process of creating music together as a group and the benefits it brings.
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ANECDOTE

Origin of Run The Jewels

  • Run the Jewels began as a spontaneous project intended to be a free EP with no expectations.
  • Killer Mike joined in unexpectedly, and they completed about 70% of the album in two weeks through an easy, fun process.
INSIGHT

Meaning Behind The Name

  • The name Run the Jewels symbolized rebirth and fierce determination after hitting rock bottom.
  • It carried aggressive yet playful energy, embodying their renewed artistic mission and cultural roots.
INSIGHT

Logo's Power and Meaning

  • The Run The Jewels logo gained cultural meaning as fans embraced and made it their own symbol.
  • Like Run DMC, the duo wanted a grounded, relatable image that listeners could connect with and claim as theirs.
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