Founded Beauty Refy - The Influencer Brand That Redefined The Category And Became A Beauty Favorite ft. Jess Hunt
Dec 19, 2022
Jess Hunt, model and influencer, discusses the success of her beauty brand Refy and how they redefined beauty. They talk about the birth of their flagship product, the journey to get their brand into Sephora, methods of customer interaction on social media, and the importance of retail partnerships. They also touch on personal recommendations like TV shows and books.
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From Shoot Sketch To Brow Sculpt
- Jess and co-founder Jenna sketched their first brow product on an iPhone after a shoot and pitched it to a factory.
- They iterated with hundreds of samples over nearly two years before finalizing the Brow Sculpt.
Pick Complementary Co-Founders
- Choose co-founders with complementary skills and a shared long-term vision.
- Confirm alignment early; similar aesthetic and mutual trust reduce conflict as you scale.
Sephora Interest Weeks After Launch
- Three to four weeks after Refy's November 2020 launch, a Sephora buyer emailed expressing interest after trying the products.
- Refy launched on Sephora (online and in-store) in June 2021 across ~300 stores initially.