

Refy - The Influencer Brand That Redefined The Category And Became A Beauty Favorite ft. Jess Hunt
Dec 19, 2022
Jess Hunt, model and influencer, discusses the success of her beauty brand Refy and how they redefined beauty. They talk about the birth of their flagship product, the journey to get their brand into Sephora, methods of customer interaction on social media, and the importance of retail partnerships. They also touch on personal recommendations like TV shows and books.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Redefining beauty and encouraging self-confidence
01:37 • 10min
The Birth of the Brow Sculpt
11:14 • 12min
The Journey to Sephora
23:11 • 18min
Methods of Customer Interaction and Engagement on Social Media Platforms
41:24 • 2min
The Importance of Retail Partners and Future Brand Expansion
43:20 • 12min
Reconnecting with a New Parent and TV Show Recommendations
55:33 • 6min
Excitement for Friendship, Social Media, and Giveaway Announcement
01:01:14 • 2min