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Business Daily

Can Germany's auto industry be revived?

Feb 20, 2025
Germany's car industry is facing tough times, battling high costs and fierce competition from Chinese manufacturers. With elections looming, the conversation shifts to what politicians can do to revive this crucial sector. The emotional impact on workers amid wage cuts and potential factory closures is also highlighted. Historical ties between towns like Wolfsburg and major manufacturers play a significant role, while the urgency to adapt to electric mobility and bureaucratic hurdles is emphasized for a successful future.
18:32

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Quick takeaways

  • Germany's car industry faces declining production and demand due to economic pressures and shifts in consumer behavior towards electric vehicles.
  • The rise of competitive Chinese automotive brands is challenging German manufacturers, pushing them to innovate and improve efficiency to retain market share.

Deep dives

Declining Production and Demand

The German car industry is currently facing a significant decline in production and demand, with factories operating well below capacity. For instance, Volkswagen's Wolfsburg plant, capable of producing 870,000 cars annually, managed only 490,000 in 2023. This drop reflects a broader trend in Europe, where car sales have been decreasing since 2017, primarily driven by changing consumer preferences and economic pressures, including the pandemic and energy crisis. The challenges are compounded by consumers holding onto vehicles longer, resulting in reduced new car purchases across the continent.

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