Politics Weekly America Maga moms, Trump babies and Erika Kirk: Republicans woo women in run-up to midterms
Nov 28, 2025
Arwa Mahdawi, a Guardian columnist and author of the Week in Patriarchy newsletter, dives into the significance of women in Republican politics. She discusses Erika Kirk, CEO of Turning Point USA, who is stepping into a larger role after her husband’s passing. The conversation touches on the GOP's 'baby bonus' proposals and the push for pronatalist policies to win over female voters. Mahdawi also explores Katie Miller's podcast, revealing how it aims to humanize conservative figures and attract women to the MAGA movement.
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Erica Kirk's Rapid Rise
- Erica Kirk, a former Miss Arizona, stepped into the public role after Charlie Kirk's assassination and became CEO of Turning Point USA.
- Her public persona and comments (e.g., praying she was pregnant) emotionally resonated with conservative audiences and spurred online attention.
Turning Point Gives Political Leverage
- Taking over Turning Point USA gives Erica Kirk leverage within Republican circles because the group mobilises young voters.
- That organisational control can translate into advanced political influence for candidates she backs.
Hints Of A 2028 Backing
- Media and supporters speculated about a close connection between Erica Kirk and J.D. Vance after friendly interactions and a notably intimate hug.
- Erica publicly hinted she'd support Vance if he ran in 2028, amplifying early endorsements in conservative circles.