People Magic: How to Build a $1M Community

You Don’t Have to Be on Social Media

Jun 26, 2025
In today's discussion, the focus shifts from social media to effective community-building strategies. Discover how personal networks can fuel business growth without relying on online platforms. From dinner invitations to engaging community challenges, learn unique ways to connect with your audience. It’s all about nurturing relationships and expanding your reach organically!
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ADVICE

Start With Your Network

  • Do not rely on social media for growing your community because post visibility is very limited due to algorithms.
  • Instead, start with your own contacts and their networks to find people interested in your offering.
ADVICE

Launch Small and Finite

  • Launch with a small, time-limited challenge or event instead of a big, complicated course.
  • Use a 30-day challenge with about 10-30 people to test interest and build energy.
ADVICE

Use Referrals and Charge Small

  • Ask your contacts repeatedly for referrals to people who would be interested in your group.
  • Charge a small fee initially to gauge genuine interest and commitment.
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