Growing Your Agency Through Partnerships With Dustin Riechmann

I’m always telling my clients that a smart way to grow your business is by working with partners.  After all, it means you manage a few relationships that get you, multiple clients, by getting in front of their (often bigger) audience.

I am excited to get some new perspectives on this topic by being joined by Dustin Riechmann, a business coach who helps ambitious entrepreneurs get unstuck & rapidly increase their profits with confidence.  He is best known for his Partnership Marketing System, which he has used to grow FireCreek Snacks into a 7-figure business without paid ads.

Time Stamp

[01:58] Dustin shares how he grew FireCreek Snacks and why he thinks you should be focused on building partnerships

[04:18] How did you grow FireCreek to 7-figures without using paid ads?

[04:18] Different types of partnership – marketing and sales? (referrals). Any thoughts on these and/or other types of partners?  Should money exchange hands?

[04:18] Podcast guesting - a great example of partnership marketing and the long tail effect

[11:28] Another example of how partnerships can be so beneficial (HubSpot)

[12:27] Other partnership examples

[15:20] Different kinds of partnerships (marketing, sales, affiliates)

[17:43] How do I go about finding my potential partners?

[22:10] How do you detect a good partner from a bad partner?

[29:17] How do you keep a partnership alive beyond the initial excitement and promises made?

[32:48] If you could go back in time and give your younger self just starting out in business one piece of advice what would it be?

Quotations

“Partnership marketing is all about getting your expertise in front of someone else’s audience in a win-win-win fashion (you, them and their audience)” - Dustin Riechmann

“Do your research first before you reach out to a potential partner and explain how you can serve their audience” - Rob Da Costa

“Make sure you follow-up with partners after a successful project together - put it in a system” -  Dustin Riechmann

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Useful links mentioned in this episode:

• Ep 110: How to be a guest on other podcasts 
• Partnership Marketing Blueprint
• Dustin’s website
• Dustin’s email:dustin@simplesuccesscoaching.com