65 - Breaking Echo Chambers: Unconventional Approaches to Social Selling with All Selling is Social's Bill McCormick

Bill McCormick's story is a fascinating one. He and Sue ventured into the world of entrepreneurship after a sudden change in circumstances, and they quickly realized the potential of LinkedIn as a tool for building their business. By tapping into the social aspect of digital sales, they were able to connect with clients in a more personal and effective way, particularly in Bermuda, where a significant portion of their clientele is based.

Before diving into the world of digital sales, his background was quite varied. Bill spent his early years in sales, but he wasn't particularly successful at it. He took a detour into public service as a 911 dispatcher, which was a stark contrast to the hustle of sales. However, life had other plans, and when his wife's boss passed away unexpectedly, they decided to start their own promotional product business. This leap into entrepreneurship was both daunting and exhilarating.

Want to learn more about Bill's work? Check out their website at https://allsellingissocial.com/.

Connect with Bill on LinkedIn at https://www.linkedin.com/in/billmccormickdigisales/.

Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.