What’s the secret to coming up with good ideas? For Jeremy Utley, it’s about generating as many as possible.

The director of executive education at the Stanford d.school, Utley says, “very few problems we face in business or in life have a single right answer.” All ideas — the good, the bad, and the ugly — are “a necessary input to an innovation process,” and an essential step in getting to solutions that will actually work.

In this episode of Think Fast, Talk Smart, Utley and host Matt Abrahams explore how we can focus less on finding the “right” answer and open ourselves up to more innovative ideas.

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