RIVALS CAN BRING THE BEST OUT OF EACH OTHER

For so long, marketing and sales have been a rivalry when it comes to providing growth for the company. However, with product-led growth, both can work together with the goal of having the product as the center of attention. Tune in as we welcome Duane Dufault, the host of SellingSaaS, as he discusses this further in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

Get to know Duane Dufault
The rivalry between marketing and sales
From door-to-door to SaaS
The importance of PLG in business

“It takes a lot of determination. It takes a lot of decision-making skills to make a bootstrap company happen. But today's topic is literally what made that company, that company's growth acceleration possible because it just requires constant, fine-tuning of the process, constant iteration on the relationship between product sales and marketing.” - DUANE: The power of PLG

Connect with Duane

Duane Dufault | SellingSaaS | DuaneDufault.com

Connect with Collin

#454 S2 Episode 323 - DUFAULT MODE: The Power And Impact Of PLG And How To Achieve It With Duane Dufault