Shopify Expert and Content Creator Extraordinaire and Landing Some Dreamy Influencer Clients with Bria Boyd
Jun 5, 2023
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Bria Boyd, a Shopify expert and content creator, shares her journey of leveraging TikTok for business success. They discuss income growth, mindset, personal branding, and video marketing. Topics include building trust, understanding retainer clients, creating digestible content, and the determination to learn. They emphasize taking action, putting out imperfect content, and the power of storytelling in content creation.
Bria Boyd emphasizes the importance of not overthinking and letting go of insecurities in order to achieve success in business.
Bria Boyd highlights the power of TikTok for business and shares insights on creating authentic and relatable content that resonates with the audience.
Deep dives
Bria's Entrepreneurial Journey and Mindset Shifts
Bria Boyd shares her journey of becoming an entrepreneur and how her mindset shifted along the way. She discusses how she initially started her business without the focus on making money and instead focused on learning and figuring out what she liked. She talks about the importance of not overthinking and letting go of insecurities. Bria also highlights the power of showing up authentically and being true to oneself, which has led to her success in business.
Discovering the Power of TikTok for Business
Bria Boyd explains how she discovered the power of TikTok for her business. She shares her initial resistance towards using TikTok and her belief that it wouldn't work for her. However, after exploring the platform and realizing the potential, she decided to give it a try. Bria discusses the impact of creating authentic and relatable content on TikTok, sharing tips and insights that resonate with her audience. She emphasizes the importance of understanding the platform and using trends in a way that aligns with her brand.
The Shift from Focusing on Going Viral to Building Community
Bria Boyd talks about the shift in her mindset from focusing on going viral to building a community. She shares her experience of initially pursuing viral videos and the pressure it created. However, she realized that focusing on creating meaningful content for her audience was more valuable. Bria highlights the importance of engaging with her community, showing up authentically, and providing value. She shares how this approach has led to growth and increased engagement in her business.
The Impact of Storytelling and Personal Content
Bria Boyd discusses the impact of storytelling and personal content on her audience. She shares how opening up about her personal life and experiences, such as her wardrobe transformation, has created deeper connections with her audience. Bria emphasizes the value of involving her audience in her journey and being relatable. She explains how this approach has not only grown her community but also led to increased trust and conversions in her business.
Join us on this episode where we hang out with one of my besties Bria Boyd! Bria is a Shopify expert and amazing content creator who catapulted her business through the power of TikTok and short-form video! We chat about income, growth, mindset, personal branding, video marketing, and everything in between!