This episode is brought to you by Commerce.

AI is rewriting the rules of online shopping — and it’s happening faster than anyone expected.

In this episode of Retail Remix, host Nicole Silberstein chats with Travis Hess, CEO of the newly rebranded Commerce, about how conversational AI and “answer engines” like ChatGPT, Perplexity and Google’s AI Overviews are transforming how consumers discover and shop for products online.

Travis shares why these new tools represent the biggest paradigm shift since the dawn of ecommerce and explains why brands that fail to optimize for AI-driven discovery risk disappearing altogether.

Key Takeaways:

How to capture some of the projected $260 billion in sales AI is expected to drive this holiday season;
Why the “customer is the new channel” in our increasingly AI-driven world;
How to adapt your ecommerce strategy for contextual discoverability; and
Why a brand’s “content supply chain” matters more than ever, and how to enhance yours.

Related Links

Learn more about Commerce (parent company of BigCommerce, Feedonomics and Makeswift)
Related reading: AI Search is Rapidly Gaining Consumers’ Trust
Related reading: Salesforce Global Holiday Forecast — AI Will Drive $1.6 Trillion in In-Store Sales
Catch up on all episodes of Retail Remix
Learn more about AI evolutions in commerce on Retail TouchPoints

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How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

1/14/25-President Trump Participates in a Signing Ceremony, Jan. 14, 2026