The Ambitious Bookkeeper Podcast 227 | Increasing Your Sales with Hunter Rademacher
In this episode, Serena interviews Hunter Rademaker and they talk about Hunter’s expertise on sales in accounting, emphasizing client qualification, communication, advisory roles, and strategic hiring for growth.
In this episode you’ll hear:
- Hunter’s unique sales role
- The sales process & qualifying new clients
- Advice for new bookkeepers
- Client retention & advisory
- Pricing & hiring a sales person
Resources mentioned in this episode:
- House of Revenue/Sales BQ - Consulting company that helped set up the sales and marketing department at Hunter's firm
- Facebook: https://www.facebook.com/serenashoupcpa
- ADP
Meet Hunter Rademacher
My name is Hunter Rademacher, and I work in sales at CSI Accounting & Payroll. I spend my days speaking directly with small business owners — from one-person operations to companies with 100 employees — helping them navigate bookkeeping, payroll, cleanup work, and ongoing accounting support.
Because I’m on the front lines of these conversations, I get a clear view into why small businesses choose a bookkeeper, why they leave one, and what they actually want from an accounting partner. I’ve learned where trust breaks down in the sales process and how bookkeeping firms can position their services more confidently and profitably.
Connect with Hunter
LinkedIn: https://www.linkedin.com/in/hunter-rademacher/
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