Optimal Work Daily - Career, Productivity and Entrepreneurship 1922: What It Really Takes to Build Influence by Jeff Goins of Goins Writer on Networking Mindset
Jan 4, 2026
Explore the essence of building genuine influence through meaningful relationships rather than mere talent or flashy marketing. Learn how shifting from self-promotion to a mindset of service can create lasting impact. Discover the power of small acts and real-life connections that fuel online presence. Jeff Goins emphasizes persistence and generosity as keys to influence, encouraging listeners to show up and help others consistently.
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Envy Sparked A Shift To Relationships
- Jeff Goins recounts his early envy of successful writers and speakers who already had platforms.
- He realized their advantage was relationships, not talent or charisma, which sparked his shift to building connections.
Add Value Before You Ask
- Do add value to people instead of self-promoting; help with interviews, coffee, or advice.
- Small acts of service lead others to talk about you and grow your platform organically.
Show Up Consistently
- Show up and help people in small, consistent ways like offering help or interviewing experts.
- Let word-of-mouth and community spread your name rather than aggressive marketing.
