How to move beyond “Save you Time & Money” in your outreach. 

Chris is a sales practitioner, he is a very busy Xerox copier rep. It took me ages to get him on the podcast, he is busy. 

He runs the full-service sales cycle for his products. He acts as the BDM, AE and has CX responsibilities. Of course, he is super active on social and he posts great stuff all the time. Definitely check him out. I really like his material, it’s motivational and yet still tactical, not many people can pull that off. 

Instead of taking the sales thought leadership approach of telling sellers what to do, or what they are doing wrong, he sometimes hits it back across the net and goes on the offensive.  

In one video he talks to his imaginary boss saying, “Man, the last thing I need right now is you reminding me of my monthly target… I get what my monthly target is, I see it every damn day.” 

In our chat, Chris shares his very best strategies, that he uses right now, to help open, not only his prospect’s doors but their order books. He uses a combination of self-depreciating humour and direct outreach across channels such as video messaging, email, text, direct mail. 

There are some really nice strategies in this conversation that everyone can use. By far the big one for me is the Customer LINGO library. 

It’s so clever, so basic, so obvious. I’m definitely going to use it.

This is why these chats, why these types of podcast are so damn valuable to not only me but to you too.  

Look I listen, watch and read 10 – 15hrs of content every week, every week. I have not heard or seen of this strategy before today. That’s what makes this stuff so powerful and why I’m so keen to bring you the best people I can find. 

If you like this episode, share, comment and like – we want to be spreading the word, please tell your friends and colleagues to check out the BOSS podcast. 

Chris von Huene
https://www.linkedin.com/in/cvonhuene/  

Mark McInnes
https://www.linkedin.com/in/mark-mcinnes/ 

Mark McInnes - Sales Training
www.Markmc.co 

www.Bonjoro.com 
Coupon – BOSS20 

Tactical Pipeline Growth
www.markmc.co/tpg 

Catch all versions of me here.

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