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From Teacher To Product By Necessity
- Omar built the first WebinarNinja as a messy WordPress plugin to make his own webinar workflow simpler.
- He pre-sold 250 beta spots quickly, which validated demand and funded the first engineer hire.
Manual Outreach Fueled The Launch
- Omar personally emailed about 150 contacts from a conference with tailored messages to ask for shares rather than sales.
- Those personal outreach efforts produced momentum that helped his initial launch succeed.
Hire With Dollar-Outcomes In Mind
- Omar evaluates hires by the revenue they will produce and prefers investing in proven channels instead.
- He targets hires that can generate at least about 20% more revenue than their salary to justify the role.