The Kennedy-Mighell Report Fresh Voices on Legal Tech with Peter Duffy, TITANS Founder and CEO
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Feb 21, 2025 Peter Duffy, Founder and CEO of TITANS, shares his extensive expertise in integrating AI and technology within law firms. He discusses the pressing need for lawyers to embrace AI or risk becoming outdated. The conversation explores his career journey from energy engineering to legal tech and emphasizes effective change management in legal innovation. Duffy highlights the transformative power of AI in streamlining legal practices, particularly in contract review, while also touching on tools that enhance productivity and collaboration.
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Communicating with Lawyers
- When communicating with lawyers about technology, be mindful of their time and focus on their specific pain points.
- Align the technology with those pain points and demonstrate how it can benefit them directly, rather than leading with technical details.
Focusing on Pain Points
- Peter Duffy helped a client adopt an AI product for contract review by focusing on a specific pain point: the inability to search or copy text from scanned PDFs.
- Highlighting this basic improvement made the technology more appealing before introducing more advanced AI features.
Lawyer Tech Competence
- Lawyers can adopt technology if they prioritize it, but it's often not a top priority, leading to low adoption rates.
- Improved user experience in newer products is making adoption easier and increasing lawyer's appetite for technology.
