SharkPreneur 1065: Broadcast Your Expertise: Leveraging Television for Business Growth with Mitch Carson
Mitch Carson’s background includes starting his first business in college and selling it for more than 7 figures USD by the age of 28. His second startup with partners (Planet Recycling, Inc.) was sold in 1993 to Waste Management for an undisclosed sum. He started Impact Products Marketing in 1997 and grew its sales by speaking throughout the USA pitching advertising services to professional practices of lawyers, doctors, dentists, chiropractors, and real estate professionals. He found it made any business grow exponentially faster by mastering the use of selling one-to-many versus one-on-one. This simple twist in marketing grew Impact Products to a business generating more than $10,000,000 USD in less than 3 years. His agency was sold to Halo Branded Solutions in 2008. He has self-published several books with one published in 2008 by John Wiley and Sons with “The Silent Salesmen.” It was translated into German and sold more than 16,000 copies in a niche market.
Listen to this informative Sharkpreneur episode with Mitch Carson about leveraging television for business growth.
Here are some of the beneficial topics covered on this week’s show:
- How it’s important to have a clear, expertly packaged personal brand to attract television opportunities.
- Why television appearances should be designed to significantly ehane a clients professional credibility and marketability.
- How entrepreneurs should possess some media or professional content like a book or a podcast.
- Why television is the top-tier platform for establishing credibility.
- How it can be difficult to convince people of the substantial value of guaranteed media appearances.
Connect with Mitch:
Guest Contact Info
X
@MCarsonOffical
@mitchcarsonofficial
facebook.com/MitchCarsonOfficial
linkedin.com/in/mitchcarsoninstantcelebrity
Links Mentioned:
mitchcarson.com
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