💡 Description:
In this thought-provoking episode of Mastering Agility, Jim and Marge sit down with Phil Agnew, host of the UK’s #1 marketing podcast, Nudge. Together, they explore the fascinating world of behavioral science, revealing how subtle nudges shape our decisions, from marketing campaigns to everyday life.

Discover the psychology behind why we choose one option over another, the ethical considerations of influence, and how businesses (and individuals) can apply these principles for positive change. Whether it’s anchoring on menus, using loss aversion to boost performance, or avoiding the pitfalls of overused marketing tricks, this episode is packed with actionable insights and real-world examples.

🔑 What You’ll Learn:

• The role of behavioral science in marketing and decision-making.

• Why ethical influence is more critical than ever.

• How businesses and individuals can use nudges to drive behavior.

• The power of anchoring, loss aversion, and social proof.

• Surprising examples of influence—from handwritten notes to painted flies on urinals!

Connect with Phill on LinkedIn: (10) Phill Agnew | LinkedIn

Check out Phill's podcast Nudge: Nudge Podcast

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