Warren Berger- Author and Journalist

Warren Berger is an author and journalist who has spent the last 25 years writing about the worlds of design, advertising and innovation. Back in the day he got a feature story about Weiden and Kennedy into the NYT Magazine and he wrote the book "Advertising Today" that was published by Phaidon,. 

For the past 10 years, he's been focused on the world of questions and questioning- from which sprang the book "A More Beautiful Question"- which celebrated its tenth anniversary with a new updated edition.

Here are some quotes from my interview with Warren.

It was designer Bruce Mau who inspired him to think more deeply about questions.

“Bruce Mao had a thing about questioning where he said, one of the most important things a designer can do is be the person who's willing to ask stupid questions.”

"So I realized when you talk about how designers think, they often start with questions and that's kind of the, they're trying to figure out the right question to ask that will address a problem or a situation."

He also understood that it was questions that lay the foundations for the new disruptive startups.

"They're only ten years old or whatever and if you went back to the origin of them You could usually identify a question there was usually a question that Reed Hastings was trying to answer or that the three guys who started Airbnb."

Questions are everywhere

"I was there with the arts, of course it's there with science, you know, scientists are always working on questions.  So what I realized is it's, you know, it's everywhere. It's in basically any discipline that's trying to solve problems, is trying to do problem solving, is focused on questions because the question is how you articulate the problem."

In the updated edition of the book- he explores the idea of AI and questions

"Do we does it mean that this question become more important in the age of? AI, or does it mean that we really don't need to do any of this stuff anymore? Because AI is going to take care of all the thinking for us?"

"We have to get sharper with our questions to get more out of AI. But also, we have to use the questioning of a analytical questioning, critical thinking questioning, to question what comes back to us from AI."

https://amorebeautifulquestion.com/